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Private Label

At Upkloud , We start Start up amazon Seller From discussing your ideas, business plan, product research, product sourcing, pre-launching to full branding development, Upkloud provides full-service Amazon and Ecommerce private label solutions. We will Structure, Sourcing, Design & Development, Pre-Launch, Video marketing, PPC Adverting, building Branding , operating and scaling your private label brand from the ground up. You Sit back Relax and watch Your Own company grow. Connect with us now by email:

Private Label Products

What are Amazon private label products?

What are Amazon private label products?

Private label products are goods manufactured by one company, to be branded and sold by another. These products typically already exist in the market; as a private label retailer, you are simply putting your own branding twist on a product. And chances are, your manufacturer is producing the same product for another brand.  

This means that you don’t have to reinvent the wheel or develop a brand new concept to sell products under your own unique brand. 

Private labeling is a common practice amongst the biggest retailers in the world — not just Amazon sellers. 

Why sell private label products on Amazon?

Why sell private label products on Amazon?

With all the other ways to sell products on Amazon, there are many reasons why selling private label products is the most common sales model. Here are five benefits of selling private label products on Amazon.

1. You own the brand

Private labeling means the brand belongs to your company; unlike in arbitrage or wholesale, where you would resell products from other brands. The private label model allows you to market, grow, and price your products how you see fit. 

You don’t need to seek brand approval or jump through hoops to find discounted products to resell at a higher price. 

2. Higher profit margins

Since you’re sourcing your products directly from a manufacturer or supplier, your costs are much lower than if you were reselling products by other brands. If you’re selling wholesale products, you’re buying from the brand owner or a distributor who has marked up the product’s price, leaving you with a smaller profit margin. 

With private label products, there is no middle person. You’re purchasing inventory at the lowest possible cost. 

3. Customize your product

Completely customize the product however you want. You can look at customer reviews on competing products and pay attention to what issues people have with their purchases — these are fantastic cues. You can then assess how to make your product even better than the top-selling brands.

With this sales method, you can be strategic, figure out ways to improve the product and beat what already exists in the marketplace. Simply placing a logo on a product isn’t enough — here’s where you can work with your supplier and graphic designer to make your product stand out. If you sell something that looks the same as every other product on Amazon, it will be hard to compete. 

4. Creative control over the Amazon listing

When you launch a private label product, you create a brand new listing in the Amazon marketplace. This means you’re able to easily edit images, pricing, listing copy, and keywords to your advantage, whenever you want.

If you’re reselling on an existing Amazon product detail page, it’s not easy to edit the images or copy if needed since you were not the seller who listed the product. 

5. No competing for the Buy Box

If you’re reselling other brands’ products on Amazon, you are likely competing for the Buy Box with other marketplace sellers. If your offer is not in the Buy Box when a customer makes a purchase, that sale will not go to you. 

With private label, you will be the only seller on the listing, and you will own 100% of the Buy Box

How to sell private label products on Amazon?

How to sell private label products on Amazon

So, you want to sell your private label product on Amazon? Awesome! Let’s go over what you need to do before launching. 

Product research

Researching the right product to sell is one of the most critical steps in this process. If you rush through it or don’t analyze the data, you could pick a product no one wants. 

That may sound harsh, but I want you to understand how vital product research is! Don’t worry, though. Jungle Scout has you covered when it comes to finding high-demand, low-competition products that are profitable for your Amazon brand. 

When choosing a product to sell, make a decision based on data. Don’t choose a product because you like it or are passionate about it. You can start gathering ideas based on your hobbies but make sure you validate those ideas based on how similar products are selling on Amazon. 

Here are our criteria when conducting product research:

Price: $20-$70

Sales: At least 300 sales per month

Number of reviews: The top 10 products have an average of 500 reviews or less

Rating: Try to find products with a lower rating and a maximum of 4 stars. This tells you there is room for improvement in product development.

Listing Quality Score: 5 to 7 LQS; this tells you the competitor’s listings need improvement.

Following these criteria, give or take, will help you find high-demand products with lower competition. 

Find a supplier

After you find the perfect product to sell on Amazon, you need to find a supplier to manufacture the product. The best way to do this is to search on Alibaba or use Jungle Scout’s Supplier Database. 

Contact a few different suppliers to see who can offer you the best quality product at a reasonable price. Once you agree on the terms, you can place your order and arrange to ship it to an Amazon FBA fulfillment center. 

Create your Amazon listing

Now that you have found a product and a supplier, your next step is to create and optimize your Amazon listing. This includes arranging for professional product photography, creating a pricing strategy, purchasing a UPC, and writing compelling copy. 

Take this step seriously. You’ve gone through all the trouble of researching products and suppliers — don’t let your investment go to waste. Creating a compelling and optimized listing will make a big difference in whether or not a customer purchases your product. 

If the listing does not contain relevant keywords, how will a customer find it? If your listing does not have high-quality images and infographics, they won’t feel confident enough to make a purchase. 

If you are not sure about how to best create your listing, you can hire an Amazon professional to do it for you. 

Choose your fulfillment method

When selling on Amazon, you have two options for fulfillment. You can fulfill your orders with Fulfillment by Merchant (FBM) or have Amazon fulfill the orders for you using Fulfillment by Amazon (FBA.)

If you’re looking for a hands-off fulfillment process, FBA is the best way to do so. Amazon handles storage, packaging, fulfillment, and customer service for you. 

Launch your product

Now it’s time to sell your product! To help get a new listing off the ground, you must create a proper advertising strategy to ensure your target audience sees your products. 

Advertising includes creating a Sponsored Products campaign and if you’re enrolled in Brand Registry, Sponsored Brands, and Sponsored Display ads. 

Why should you sell private label products on Amazon?

Now, you may wonder, is it even worth going through so much hassle to create a private label brand? 

However, if you do, some excellent benefits await you. Given below are some of them:

You own your brand

You own your private label brand 100%. That means you can make all business decisions independently, unlike in arbitrage or wholesale, where you would have to make decisions based on the brands’ product you resell. 

Once you find a reliable supplier for your private label product, just focus on marketing and providing excellent customer service to strengthen your brand and customer loyalty.

It gives long-term momentum to your profits and ensures business stability.

There are no brand restrictions

If you intend to resell items from other brands, Amazon may limit you under its Brand Gating feature for counterfeit management. You must have explicit approval from these brands to sell their products.

On the other hand, selling private label products is simple. Since you sell items under your own brand name, you don’t have to get approval from anybody.

You get more opportunities on Amazon.

If you sell private label products under your own brand on Amazon, many opportunities open up for you. These include access to Brand Registry, Sponsored Brands, Amazon Storefront, Amazon Live, Virtual Bundles, Amazon Attribution, Amazon Brand Analytics, and more.

Leveraging these options effectively helps you reach your target audience more efficiently, gauge product performance, and enhance the conversion rates of your products.

You can customize your products

You can pinpoint areas of potential improvement by analyzing frequently asked questions and reviews on your and your competitor’s products and implementing modifications to your products based on these opportunities.

It puts you ahead of your competition and helps you create an excellent product.

Boost profit margins

Since you’re sourcing your products directly from a manufacturer or supplier, you have control over the CoGS (Costs of Goods Sold). You can negotiate the best prices and terms and avoid paying any middlemen fees or commissions. 

Also, you can choose to control your pricing strategy and charge higher prices for your products based on their perceived value and quality.

All of this helps you boost the profit margin compared to retail arbitrage or whole selling. 

Get more conversions using A+ content.

If you sell private label products on Amazon, take full advantage of A+ content or enhanced brand content to improve your brand awareness and grow sales.

A+ content allows you to provide additional information about your product to potential buyers and persuade them to make a purchase. In fact, Amazon acknowledges that it can boost sales by an average of 5.6%

Easily win the buy box

The Buy Box is located on the right side of the product page, where customers can click on it to buy the product. 


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